Why TripAdvisor reviews matter
Travelers rely on recent, detailed reviews. A steady stream of fresh reviews improves visibility, credibility and conversion for hotels, restaurants, attractions and tour operators.
Ask every guest, at the right time
- Restaurants: when the bill arrives, or on a card left with the check.
- Hotels: at check-out or in the confirmation message after departure.
- Tours and activities: right after the experience, while excitement is high.
Reduce the steps
Guests rarely stop to look up your listing. A TripAdvisor NFC review card lets them tap or scan and land on your review page directly. It works in the moment, on their own phone.
Respect TripAdvisor guidelines
TripAdvisor prohibits paying or rewarding guests for reviews and forbids fake reviews. Ask openly, thank people, and let guests write in their own words.
Respond to reviews
Owner responses show you listen. Thank positive reviewers by name and address complaints with specifics and a path to resolution.
Combine review channels
Many guests also search on Google. Consider a second card for Google as well: see how to get more Google reviews and the Google review card.